The rise of Brian Donnelly

Brian Donnelly started tagging walls in Jersey City and Brooklyn in the 90s before his 'subvertising' on bus shelters made him a name in the art world. He didn't just move from street art to galleries; he created a market where a vinyl toy carries the same weight as a canvas.

Kaws figures aren’t simply toys; they’re cultural artifacts. The signature "X" eyes, often replacing the eyes in well-known cartoon characters, are instantly recognizable. This simple yet powerful alteration transforms familiar figures into something melancholic and thought-provoking. It's a deliberate subversion that resonates with a broad audience.

The market for Kaws collectibles has experienced significant growth over the past decade. Initial interest came from a dedicated group of art enthusiasts, but now collectors range from casual fans to serious investors. This demand is fueled by limited editions, high-profile collaborations—like those with Dior—and the artist’s consistent ability to capture the zeitgeist.

Owning a Kaws figure feels different than collecting other art forms. There’s a sense of participation in a larger cultural conversation. The figures have become status symbols, reflecting a taste for contemporary art and a connection to a particular aesthetic. It's about owning a piece of a moment, a piece of Kaws’ unique vision.

Kaws figures collection: Companion, Chum, BFF - price guide & authentication

Companion price tiers for 2026

The Companion figure is undeniably the most iconic and sought-after of Kaws’ creations. Released initially in 2002, its enduring appeal continues to drive the market. Understanding the various iterations of Companion is essential for navigating the price landscape. Price is heavily influenced by size, colorway, and whether it’s an open or limited edition.

For the original 2002 Companion, prices vary wildly depending on condition. A mint-condition, boxed Companion in the 12-inch size can easily fetch between $7,000 and $12,000. However, damaged or incomplete figures can drop to the $3,000 - $5,000 range. The larger 24-inch versions command significantly higher prices, often exceeding $20,000.

Limited edition colorways are where things get particularly interesting. The "Grey’ Companion from the Accomplice series (2006) in 12-inch size sold for $18,500 at auction in November 2023, according to data from Dope! Gallery. Rarer colorways, like the ‘Pink" Companion, can reach prices exceeding $30,000. Collaborations, like the Kaws x Dior Companion, are in a different stratosphere altogether, with prices easily surpassing $50,000.

Open edition Companions, like those released through online drops, are generally more affordable, ranging from $500 to $2,000 depending on size and demand. However, even these can appreciate in value over time, especially if they are quickly sold out. The 2020 "Brown" Companion, though an open edition, now consistently sells for around $1,500 - $2,500.

The market is flooded with 'super fakes' that look perfect in low-res eBay photos. If you see a Companion for $200, it's a fake. I've seen collectors lose thousands trying to find a bargain on platforms without buyer protection. Stick to verified sellers or be ready to lose your money.

Kaws Companion Figure Market Values (2024-2026)

Figure NameSize (inches)ColorwayYear ReleasedPrice Range (USD)Rarity
Companion Rest16Grey20188,000 - 15,000Uncommon
Companion Open Edition12Grey20194,000 - 8,000Common
Small Lie8Brown20067,000 - 12,000Rare
Companion Pink24Pink201718,000 - 30,000Rare
Companion Flayed12Grey20189,000 - 18,000Uncommon
Holiday18Brown20076,000 - 10,000Uncommon
BFF16Blue20175,000 - 9,000Common

Illustrative comparison based on the article research brief. Verify current pricing, limits, and product details in the official docs before relying on it.

Beyond Companion: Other Notable Figures

While Companion reigns supreme, several other Kaws figures have gained significant collector interest. Chum, with its distinct skeletal form, is a popular choice, particularly the 2003 edition. Prices for a 12-inch Chum generally fall between $2,000 and $4,000, depending on condition and colorway.

BFF, introduced in 2006, is another frequently collected figure. It’s known for its playful, almost childlike design. A standard 12-inch BFF can be found for around $1,500 - $3,000, with limited edition versions reaching higher prices. Toy Tokyo reports increased demand for the "Dissected" BFF figures.

Accomplice, often paired with Companion, is a more elusive figure, contributing to its higher market value. Expect to pay between $3,000 and $7,000 for a 12-inch Accomplice, depending on the colorway and condition. The "Grey" Accomplice is particularly desirable.

Small Lie, introduced in 2004, presents a more abstract form. It’s gaining traction among collectors who appreciate its unique aesthetic. Prices range from $1,000 to $2,500 for a standard 12-inch Small Lie. I'm noticing increased interest in the earlier colorways of Small Lie.

Figures like Passing Cloud and Along the Way are also increasing in value, though they remain less sought-after than Companion, Chum, and BFF. These figures represent opportunities for collectors looking for pieces with potential for future appreciation.

  • Companion: $7,000 - $50,000+
  • Chum: $2,000 - $4,000
  • BFF: $1,500 - $3,000
  • Accomplice: $3,000 - $7,000
  • Small Lie: $1,000 - $2,500

Notable KAWS Figures & Market Insights

  • Companion Restlawn (2012) - Perhaps the second most recognizable KAWS figure, the Restlawn depicts Companion lying down in a grassy field. Editions vary in color (Grey, Brown, Black). Market values in 2026 are expected to range from $2,500 - $8,000 depending on color and size.
  • BFF (Blue) (2017) - A playful take on the Companion form, BFF features a more rounded, huggable aesthetic. The Blue edition is particularly sought after. Expect prices between $1,800 - $5,000 depending on condition.
  • Small Lie (2017) - This figure portrays Pinocchio, reimagined with KAWS’ signature 'X' eyes and streamlined form. Different colorways exist, influencing price. Current estimates place values between $1,200 - $4,000.
  • ACCOMPLICE (2017) - A smaller-scale figure, often sold as a set with BFF, the Accomplice features the same rounded aesthetic. Prices generally range from $800 - $2,500.
  • Holiday (Various Years) - KAWS has released several iterations of the Holiday figure, often in collaboration with AllRightsReserved. These figures, usually depicting Companion in a relaxed pose, vary significantly in price based on size and edition. Smaller versions can be found for $500 - $2,000, while larger, limited editions can exceed $6,000. AllRightsReserved is the official source.
  • Passing Through (2013) - A more abstract and less frequently seen KAWS figure, depicting a figure seemingly dissolving. Expect values between $1,500 - $4,500 depending on condition and edition.
  • Along the Way (2019) - Inspired by Companion, this figure is often found in grey and features a more dynamic pose. Prices currently range from $1,000 - $3,000. Dope Gallery often carries KAWS figures.

Authentication: Spotting Fakes

The proliferation of counterfeit Kaws figures is a serious concern for collectors. Sophisticated fakes are becoming increasingly common, making authentication a complex process. Don't underestimate the skill of counterfeiters—they're getting better at replicating details.

Begin by carefully examining the packaging. Authentic Kaws figures come in high-quality boxes with precise printing and accurate color representation. Look for misspellings, blurry images, or inconsistencies in the box design. The box should feel substantial and well-constructed, not flimsy.

Inspect the figure itself. Authentic figures are made from high-quality vinyl with a consistent texture and finish. Counterfeits often use cheaper materials that feel rough or brittle. Pay attention to the details – the sharpness of the lines, the smoothness of the curves, and the accuracy of the paint application.

The "X’ eyes are a key area to scrutinize. Authentic Kaws figures have precisely molded ‘X" eyes with a consistent depth and shape. Counterfeits often have poorly defined or asymmetrical eyes. Also, examine the stitching on any fabric elements—it should be neat and secure.

Consider consulting a professional authentication service. Companies like Real Authentication and Entrupy specialize in verifying the authenticity of collectibles. While there's a cost associated with these services, it can provide peace of mind. A checklist is helpful, but professional eyes are often necessary.

  1. Check the box for blurry logos or thin, flimsy cardboard.
  2. Inspect the material: Authentic figures use high-quality vinyl.
  3. Examine the details: Pay attention to the "X" eyes and stitching.
  4. Consider professional authentication: Services like Real Authentication can verify authenticity.

Kaws Figure Authentication Checklist

  • Verify Packaging: Examine the box for correct Kaws branding, accurate figure name, edition size (if applicable), and high-quality printing. Look for inconsistencies or pixelation which can indicate a fake.
  • Inspect Stitching (Applicable to Plush Figures): Authentic Kaws plush figures have precise and consistent stitching. Check for loose threads, uneven seams, or poorly finished areas.
  • Assess Material Quality: Kaws figures utilize specific materials. Vinyl should feel substantial, not flimsy. Plush should have a consistent, high-quality texture. Compare to known authentic examples if possible.
  • Check for Serial Numbers/Edition Information: Some Kaws figures include edition numbers or unique identifiers. Verify these numbers against official release information or databases if available. Note that not all figures have serial numbers.
  • Review Paint Application: Authentic figures have clean, consistent paint application. Look for drips, smudges, or uneven coloring. Pay close attention to details like eyes and mouth.
  • Examine Articulation (If Applicable): Figures with articulation points should move smoothly and securely. Joints should be firmly attached and not feel loose or fragile.
  • Compare to Official Images: Thoroughly compare the figure to high-resolution images from official Kaws sources or reputable retailers. Pay attention to subtle details and proportions.
You've completed the Kaws Figure Authentication Checklist! Remember this checklist is a guide and professional authentication is always recommended for high-value pieces.

Where to Buy: Trusted Sources

Purchasing Kaws figures from reputable sources is crucial to ensure authenticity. Avoid buying from unverified sellers on social media or online auction sites. The risk of receiving a counterfeit is simply too high.

Established galleries like Dope! Gallery (dope.gallery) are excellent options. They specialize in contemporary art and collectibles and have a strong reputation for authenticity. Toy Tokyo (toytokyo.com) is another reliable source, particularly for newer releases and limited editions.

Auction houses like Sotheby's and Christie's occasionally feature Kaws figures in their sales. While prices can be high, you can be confident in the authenticity of the pieces. However, be aware of buyer's premiums and other associated fees.

Online marketplaces like StockX offer a degree of authentication, but it’s still important to exercise caution. Review the seller’s feedback and carefully inspect the photos before making a purchase. Farfetch.com also lists Kaws collectibles, but prices can be inflated.

Be wary of buying from individual sellers on platforms like eBay or Facebook Marketplace. If you choose to go this route, insist on detailed photos, request proof of purchase, and consider using a third-party authentication service before finalizing the transaction.

Essential Kaws Books and Collectibles for Art Enthusiasts

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KAWS: Companions - Complete Third Edition
★★★★☆ $40.00–$60.00

Comprehensive catalog of KAWS's Companion figures · Detailed artwork and photography · Includes essays and interviews

This book is an essential reference for understanding the evolution and significance of KAWS's iconic Companion figures.

View on Amazon
2
KAWS: What Party
★★★★☆ $35.00–$55.00

Showcases KAWS's 'What Party' exhibition · Features a wide range of works including paintings and sculptures · High-quality reproductions

This publication offers a deep dive into a specific, highly regarded KAWS exhibition, providing context for a significant body of his work.

View on Amazon
3
KAWS: ALONG THE WAY
★★★★☆ $50.00–$70.00

Documents the creation and display of the 'ALONG THE WAY' sculpture · Features KAWS's signature characters · Includes behind-the-scenes insights

This book provides a focused look at a monumental KAWS sculpture, offering valuable insights into his large-scale public art projects.

View on Amazon
4
KAWS Companion (Open Edition) Flayed Open Edition Vinyl Figure
★★★★☆ $150.00–$250.00

Iconic KAWS Companion design · High-quality vinyl construction · Collectible size for display

This open edition vinyl figure is a tangible and accessible way to own a piece of KAWS's most recognizable artwork.

View on Amazon
5
KAWS BFF Open Edition Plush (Pink)
★★★★☆ $100.00–$180.00

Soft and huggable plush toy · Features the beloved BFF character · Official KAWS branding

The KAWS BFF plush offers a softer, more approachable collectible that still embodies the artist's distinctive style and appeal.

View on Amazon

As an Amazon Associate I earn from qualifying purchases. Prices may vary.

Why the prices keep climbing

Several factors are influencing the price of Kaws figures. Artist collaborations, particularly those with high-fashion brands like Dior, create significant hype and drive up demand. The Kaws x Dior collection, released in 2019, saw prices skyrocket almost immediately.

Limited editions are, unsurprisingly, a major price driver. Figures released in small quantities are highly sought-after by collectors, leading to increased competition and higher prices. The scarcity factor is a powerful force in the Kaws market.

The broader art market trends also play a role. When the contemporary art market is strong, Kaws figures tend to perform well. Conversely, during economic downturns, prices may soften. It’s a market that isn’t entirely isolated.

Instagram drives these prices. When a high-profile collector posts a new 'Family' set, the floor price on StockX usually jumps within hours. It isn't just about the art; it's about the digital flex.

Figures that represent significant milestones in Kaws’ career or feature unique designs are also likely to appreciate in value. Companion’s enduring popularity is a testament to its iconic status. It’s a good bet that early Companion colorways will continue to increase in price.

Kaws: A Timeline of Key Moments Influencing Figure Values

First Companion Release

1999

Brian Donnelly (Kaws) begins creating and releasing the Companion figure in Japan. Initially distributed in limited quantities, these early Companions laid the foundation for Kaws’ signature style and future collectibility. These early releases are incredibly rare and command high prices today.

Solo Exhibition - 'Bent Objects'

2003

Kaws holds his first solo exhibition, 'Bent Objects,' at the Mary Boone Gallery in New York City. This exhibition further established his presence in the art world and showcased his evolving artistic vision, impacting the perception and value of his work.

Collaboration with Nigo (A Bathing Ape)

2005

Kaws collaborates with Nigo, the founder of A Bathing Ape (BAPE). This collaboration produces limited-edition vinyl figures and apparel, significantly expanding Kaws’ reach to a wider audience and introducing his work to the streetwear community. This partnership helped build demand for Kaws figures.

‘Passing Through’ Exhibition at the High Museum of Art

2010

The High Museum of Art in Atlanta hosts ‘Passing Through,’ a major solo exhibition of Kaws’ work. This large-scale exhibition solidified Kaws’ position as a significant contemporary artist, drawing critical acclaim and increasing the visibility – and therefore value – of his figures.

Companion Restructuring Auction

November 2019

A ‘Companion’ sculpture sells for HK$115.9 million (approximately $14.8 million USD) at Sotheby’s Hong Kong, setting a new world auction record for Kaws. This sale dramatically increased the market value of Companion figures and Kaws’ work overall.

Kaws:Holiday Exhibition

2021 - 2023 (Traveling Exhibition)

The ‘Kaws:Holiday’ exhibition, featuring the Companion in various poses, travels to multiple locations including Hong Kong, Tokyo, Seoul, and New York. The popularity of this exhibition and associated merchandise further fueled demand for Kaws figures and collectibles.

‘Along the Way’ Exhibition at the Brooklyn Museum

February 2022 - September 2023

The Brooklyn Museum hosts ‘Along the Way,’ a comprehensive retrospective of Kaws’ career. This retrospective showcased the breadth of his work and cemented his legacy within the art historical canon, continuing to influence the market for his figures.

Caring for Your Collection

Proper care is essential to maintain the value and condition of your Kaws figures. Dust and sunlight are the primary enemies of vinyl collectibles. Regularly dust your figures with a soft, dry cloth to prevent dust buildup.

Avoid direct sunlight, as it can cause fading and discoloration. Display your figures in a cool, dry place away from direct sunlight. Consider using UV-protective display cases to further protect them.

Handle your figures with care. Avoid touching the painted surfaces, as this can transfer oils and dirt. If you need to move a figure, support it from the base, not the head or limbs.

For cleaning, use a mild soap and water solution. Gently wipe the figure with a soft cloth, then rinse with clean water and dry thoroughly. Avoid using harsh chemicals or abrasive cleaners.

Proper storage is crucial for long-term preservation. Store your figures in a climate-controlled environment, away from moisture and extreme temperatures. Consider using acid-free tissue paper to protect the surfaces.

  1. Dust regularly: Use a soft, dry cloth.
  2. Avoid sunlight: Display in a cool, dark place.
  3. Handle with care: Support from the base.
  4. Clean gently: Use mild soap and water.
  5. Store properly: Climate-controlled environment.

Safely Cleaning Your KAWS Figure: A Step-by-Step Guide

1
Step 1: Initial Assessment & Dust Removal

Before any cleaning begins, carefully assess your KAWS figure for any existing damage like cracks or loose parts. Document these with photos for your records. Begin by gently removing loose dust and debris using a very soft brush – a makeup brush or artist’s brush works well. Avoid using compressed air, as it can force dust into crevices and potentially cause damage. Focus on areas where dust accumulates, such as around the figure’s features and in recesses.

2
Step 2: Preparing a Gentle Cleaning Solution

KAWS figures, particularly vinyl or resin pieces, can be sensitive to harsh chemicals. Prepare a mild cleaning solution by mixing a very small amount of pH-neutral dish soap (like Dawn) with lukewarm distilled water. Avoid using abrasive cleaners, solvents, or anything containing alcohol, as these can damage the figure’s finish. Test the solution on an inconspicuous area first to ensure it doesn't cause discoloration or damage.

3
Step 3: Gentle Surface Cleaning

Dip a very soft, lint-free microfiber cloth into the cleaning solution, ensuring it’s only damp, not soaked. Gently wipe the surface of the KAWS figure, working in small sections. Avoid applying excessive pressure. For intricate details, use a cotton swab dampened with the solution to carefully clean around features. Regularly rinse the cloth in clean distilled water and wring it out thoroughly to prevent re-depositing dirt.

4
Step 4: Rinsing and Drying

After cleaning, use a separate microfiber cloth dampened with only distilled water to gently rinse away any remaining soap residue. Again, ensure the cloth is damp, not wet. Thoroughly dry the figure with a clean, dry microfiber cloth. Pay close attention to drying crevices and joints to prevent water spots or mildew growth. Allow the figure to air dry completely in a well-ventilated area, away from direct sunlight or heat sources.

5
Step 5: Addressing Stubborn Marks (Proceed with Caution)

If stubborn marks remain after gentle cleaning, consider using a magic eraser (melamine sponge), but only as a last resort and with extreme caution. Dampen the magic eraser lightly and test it on an inconspicuous area first. Rub very gently, as magic erasers are mildly abrasive and can potentially dull the finish. Immediately wipe away any residue with a damp microfiber cloth and dry thoroughly.

6
Step 6: Protecting Your Cleaned Figure

To help maintain the cleanliness of your KAWS figure, consider displaying it in a dust-free environment. Avoid direct sunlight, which can cause fading or discoloration. For valuable or delicate figures, consider using a display case or protective cover. Regular, gentle dusting will help prevent the buildup of dirt and grime, reducing the need for more intensive cleaning.

Kaws Figures: Price & Authenticity FAQ